Logo Design Tutorial – Video 5 – Fine Tuning Vector Logo:
Logo Design Tutorial – Video 5 of 6 – Transcript:
In this video tutorial series, I’m going to show you the Entire Process of Logo Design from Sketching Logo concepts, to selecting the perfect fonts, to custom lettering in Adobe Illustrator, to complete logo design, and we’ll wrap it up designing a business card using our new logo.
This is Video 5 of my logo design tutorial.
In this video we will be producing the final logo enhancements. As I work, I always duplicate what I’m working on. So if I make changes I don’t like, I have the previous version to go to.
Now if you look at the bottom of the ‘L’ in the ‘U’, you see how it’s cut off. I am going to do the same thing with the two ‘X’s. The width of those are not quite right either, so I’m going to make those a little bit wider correspond with the width of the ‘U’ and the ‘L’. By selecting the two shapes of the exes and the rectangle I drew under them, and clicking ‘Divide’ in the Pathfinder, I will be committing to these shapes.
It definitely looks better. Now I need to clean up these new shapes. I use Erase, and I zoom in to clean up the paths. Looking good.
Next to have to work on the end of that ‘X’, and do something unique with it. Want to create an arc with that shape. So I add two points, and rotate it where I added those points. It still needs some more finessing, but it’s getting there. More points to deal with. Move them around until it works.
I want to add some negative space on those two unique X shapes. So I create a rectangle and mask it out with white, to see how it might look. A little bit thinner… that’s much better. Duplicate it for the other side, and line it up. I think slightly italicizing the ‘L’ and the ‘U’ will add movement to the logo.
I’m still not happy with the way I finished off the ‘U’, so I’m going to try something here. Might work it might not, you have to give it a shot.
– RANDOM MUSIC BREAK –
Recap of what we’ve learned so far:
- Always start with a Sketchbook and pencil.
- Save time by Selecting Fonts that are similar using wordmark.it.
- Carefully customize your letterforms in vector.
- You must Sell your Logo Design to the client (later in this video…)
Music Break over, time to get back to work..
Interesting how it looks in red. It’s definitely a color I need to work with.
And that ‘U’ is still bothering me. If I cleaned it up and make it more minimal and simple, that’s the answer right there. Clean up more points, and we’re getting very close here.
I changed my mind about cutting off the bottom of the two ‘X’s after all . I think it’s a benefit to retain the original shapes.
I do know that I want to use a certain type of font for the tagline, so I’m going to add some additional embellishments to this logo. By mirroring that shape, and skewing it into position, I can create extra personality for this logo. Duplicate it and bring it over for the lowercase ‘U’.
Next I’ll add in the tagline. Italicize it a little bit, looking good.
This logo looks done to me and is ready to present to the client.
Remember, part of our job as designers is to sell our work to our clients.
The concept behind the logo needs to speak to end results. Here’s the essence of my pitch for this concept:
At the very core, events are Social experiences. The goal of a successfully managed event is to essentially bring people together. Having the 2 X’s elegantly connected is a good visual metaphor for the social bonding that happens at events. This logo concept represents the results of a flawless event, successfully bringing people together.
This is the angle I plan to use to sell this logo concept to the client.
Check out the next video where we will design a business card using our new logo.
Thanks for watching!
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– Your Creative Junkie